SERVICES FOR ENTERPRISE AND CORPORATES
From good to great.
Brand strategy
Do you need to define or redefine what you stand for? Or create a portfolio strategy that makes sense of a confusing range of products? Do you need to weigh up conflicting points of view and find a way forward that aligns all the key stakeholders? I have extensive expertise in doing high level strategic thinking for brands such as Nike, Samsung, IKEA, Coca-Cola and Johnnie Walker. No problem is too thorney and I’m happy to step in to provide the kind of big thinking that is hard to get from agencies and consultancies today.
Comms development
I’ve worked in some of the world’s best agencies, on work that has moved the needle from Shanghai to Scotland. I can slot into an internal creative team to help bring a new perspective and new rigour to their work; help manage an external agency or work with a team of freelancers (that I can help assemble for you) to deliver breakthrough comms ideas.
Creative selling
Too much of the time there’s marketing that sells and marketing that’s seen as creative. I specialise in finding creative ways to sell more - spotting new niches that a product can fill; finding ways to create compelling retail experiences in social media or devising activations and partnerships that will shift product at scale.